Here's a novel retail strategy: how about stocking shred products that aren't in every other shop? Hopefully you can feel the sarcasm, 'cause I'm laying it on pretty thick. Matthias Schweiker and crew at the Unfamiliar in Germany have been banking on this strategy for years and that's how they run their shop. Now with Automaton on board! Here's a link for those that Deutsch sprechen. Snowboarding Saves Lives!