Friday, February 05, 2010
30 Stairs, 2 Knees, 1 Drop
The video clips keep pumping out of Japan-starr. Click Here to see Agent Koji Hamada showing that he definitely eats his Wheaties and Holiday Coffee for breakfast. Snowboarding Saves Lives!
Tuesday, February 02, 2010
Koji
Koji has been busy in the land of Japan. Not just taking this Oddball on a short domestic flight, but check out his series of shred clips on YouTube here. Koji is busy busy busy. Snowboarding Saves Lives!
Wednesday, January 27, 2010
Denver Time
It's that time of year and SIA is upon us. This time in Denver. I don't fully understand the move. When we had to drag ourselves to SIA in the past, at least we're dragging to Vegas. But whatever, work is work and it's gotta get done. Denver could be cool, Denver could be cool, and i'm looking forward to seeing old homies and getting down. Sort of like Mike Ronnie who's getting down on this flat down at Sierra-at-Tahoe. Snowboarding Saves Lives!
Thursday, January 21, 2010
Trust your knees
Zach Folta putting his trust in the Trust Me and his knees. Vermont. Snowboarding Saves Lives!
Friday, January 15, 2010
Caught on the Job
1/32 of a second with Eduardo, our man in Spain caught in the act of doing the damn thing. Snowboarding Saves Lives!
Tuesday, January 12, 2010
Brent Do Work
Look closely. In the nightly darkness of night, Brent do work in the form of R&D for Automaton's 2011 line. Mammoth Lakes, CA. Photo: Jerod Anklam. Snowboarding Saves Lives!
Monday, January 04, 2010
Joe Breakin'
Well, 2010 is on top of us and the Holiday Season is over. Which means it's back to work time. This is fine with me. I like to work. Joe P? He likes to break. Photo: Riley Proctor. Snowboarding Saves Lives!
Monday, December 28, 2009
Russians are known for their lack of fear
And they fear no wood jibs, neither. (Fear does not exist in this dojo). What better way to bring in the New Year than frontboarding a log gap? Agent Green, Russia. Snowboarding Saves Lives!
Saturday, December 19, 2009
the Venn diagram we're all in.
If you: are gonna shred, live in the SF Bay Area, or have web access (as you obviously do to read this), then may we suggest SFO on Haight St. They're THE snowboard shop in San Francisco and can take care of all your shred needs. Plus Wayne likes the attention. Snowboarding Saves Lives!
Friday, December 18, 2009
Fighting Time and Winning
While I'm sitting here in Tahoe waiting for more snow and the Holiday week to take us by siege, peep Spain-based Agent Nestor Bombin fighting time on a rail in Val Thorens, France. And for more quality time burning, check out this great bit of reading on Mike LeBlanc via David Benedek. Snowboarding Saves Lives!
Tuesday, December 15, 2009
Holiday Season Hail Mary
The Holiday Season is upon us and Xmas week is rapidly approaching. Means it's getting busy around here. Before we get buried butt-deep in work and snow, I wanted to toss out some Holiday cheer. This piece is from Friedemann Zschiedrich hailing from Hamburg, Germany. Happy Holidays from Automaton! Snowboarding Saves Lives!
Monday, December 07, 2009
Introducing... Cheeseboarder
Yet another piece in the Automaton war machine, Cheeseboarder brings your favoritest snowboard brand to their Belgium-based operations. Calfornia's getting snow from Tahoe all the way down to Lodi. Hold thumbs for a solid winter worldwide! Snowboarding Saves Lives!
Thursday, December 03, 2009
From Norway With Love
I went to get the mail yesterday and got buried in SASE's for stickers which is cool. Gotta get them out there, and people love stickers. However, I noticed that some of the envelopes were dated as far back as September! For really. And we JUST got them yesterday. Now I'm not so into pointing fingers, but it's tough not to find the fault for this one. Postmarked Sept. and arrives Dec.? Yeah. Generally we get the SASE's back into the mail within days, so I apologize to those of you waiting for your fresh new Automaton stickers since summer. Got all of them out the door today, though, so hopefully you-know-who will deliver them before next summer. Heck, stickers are even making the rounds in Norway. Photo courtesy of Dustin's Europe invasion. Snowboarding Saves Lives!
Wednesday, December 02, 2009
Polska
Now that the season is starting to pick up, Agents are heeding their call to action. Meet Maciek Lepski, who has the most Polish name I've ever heard since Danzig. He's holding up with Tomek and crew in Poland. Snowboarding Saves Lives!
Happy Holidaze from Europe!

Fresh back from a European Tour Which included stops in Oslo, Norway, Amsterdam for the High Times Cannabis Cup and Belgium !
Thursday, November 26, 2009
Super Early Season Good Stuff
T-Day weekend usually marks the start of the Holiday season as well as when the snow resorts generally open. Unless you've been living under a rock or simply don't care about snow (probably the same people who torture puppies), you know that nearly everywhere has been getting the 2009 super early season good stuff (SESGS). Happy Holidays! And since we're on a Brent kick (that fro refuses to quit), here's a shot of him getting some pre-season Mammoth love action. Photo: Jerod Anklam. Snowboarding Saves Lives!
Monday, November 23, 2009
DTDT
Wow. I couldn't pass up this gem. Brent has always taken liberties with his do's like his super real rat tail. But this fro? With the dollar sign necklace and color matching shirt? Wow. 100% pure party. Brent DTDT: Does the damn thing. Snowboarding Saves Lives!
Thursday, November 19, 2009
BROblogs
Automaton gets attention from Snowbroader's BROblogs. Go EU! Snowboarding Saves Lives!
Monday, November 16, 2009
BS
It's been a while since I've thrown up a shred photo because there's been so many other announcements that needed to get out. In fact, we have a bunch of cool ones lined up, but I thought I'd slip in this adorable blunt from Mike on the Unnatural. Snowboarding Saves Lives!
Thursday, November 12, 2009
The 4
Stefan at Canadian shred/design blog, 4 Snowboarding, gets the deep down story behind some of your favoritest Automaton graphics. Snowboarding Saves Lives!
Tuesday, November 10, 2009
The Ol' Switcheroo
Usually a pic like this means Joe P. But this time it's John Vickroy, posting that cute plant up at Timberline, Oregon. Snowboarding Saves Lives!
Tuesday, November 03, 2009
This Weekend is Super OK
This weekend at the Ginac Gallery is Super OK with visuals from your favorites Alex Funderburk, Joe Polillo, and others. Music by DJ GMO. Click the pic for event details, and we'll see ya there! Snowboarding Saves Lives!
Saturday, October 31, 2009
Sometimes We Get A Bit Uppity.
Maybe it's too much coffee, or maybe I'm just a bit distracted. I'm not sure either way, 'cause I wasn't really paying attention. Sometimes this leads to us to posting the wrong pic. The pic in the last post was not of Konstanze. This one is; Konsti on the left, and Unfamiliar head honcho, Matthias, on the right. Agents by nature, Unfamiliar is taking Automaton into deep Europe. Snowboarding Saves Lives!
Friday, October 30, 2009
Europe's getting early snow, too
Pre-season snow conditions seem to be hitting all sorts of places already, and shreds are crawling out of the woodwork to get some. Konstanze with the Unfamiliar crew from Stuttgart has been getting some shred time on the glacier at Hinterlux. He is in love with his Oddball. They are going to run away together. Snowboarding Saves Lives!
Thursday, October 22, 2009
Pre-Season
It's that time of year when shreds are heading back to the hills. Nate has returned to full-time lurking in Breck, living the life, patiently waiting for snow, and couch surfing. Hey, if anyone has an extra room to rent, send us the info and we'll pass it along! That's Nate in the pic. Sure he likes the High Life, but why not let him into your hearts and home? Snowboarding Saves Lives!
Sunday, October 18, 2009
One in the Pink
As seen in the latest issue of Fine magazine which uniquely organizes new snow swords by color. Automaton has one in the pink. Snowboarding Saves Lives!
Thursday, October 15, 2009
Zawody
Heck if my Polish is a bit rusty but I believe I spy some Automaton presence in this short clip for the 2009 ROTS event in Poland. Yes, I think I do. Click Here for the footy, courtesy of Sticky Stick. Snowboarding Saves Lives!
Friday, October 09, 2009
We're part of the Burton "family"?
On the B's website showing their company photos, what's this? A pic of an Automaton Mixed Signals? Yes, it's there. I didn't realize Burton was backing us. Or is it us that's backing them? Scratch my back and I'll scratch yours? Hey, thanks for the exposure, B. Click here for the direct link. Thanks to Mike for the tip. Snowboarding Saves Lives!
Thursday, October 08, 2009
Welcome to the Unfamiliar
Here's a novel retail strategy: how about stocking shred products that aren't in every other shop? Hopefully you can feel the sarcasm, 'cause I'm laying it on pretty thick. Matthias Schweiker and crew at the Unfamiliar in Germany have been banking on this strategy for years and that's how they run their shop. Now with Automaton on board! Here's a link for those that Deutsch sprechen. Snowboarding Saves Lives!
Saturday, October 03, 2009
Shmoozing
Back in Tahoe for the weekend. It's cold and some places are blowing snow. Venturing downtown, we caught up with the elusive Shawn Carney. Where will he be next? No one knows. Snowboarding Saves Lives!
Monday, September 28, 2009
When Sledski Bites Back
Shred Today (Because Tomorrow It May Melt). Brent shows off his mechanic hands. Just another part of getting the sled back into running shape. Snowboarding Saves Lives!
Hot Dawgs and Handrails 2009

After the completion of the first contest party of the 09/10 Season you can tell this year is going to be a great year in snowboarding! Lets Party and prey for an early season!

NEXT from DJ CRIME on Vimeo.

Monday, September 21, 2009
Visual Masterminds
Joe P, Justin Lovato, & Alex Funderburk finally tell the world how they make such awesome shred graphics. Peep the Shay article here, or click the pic for more on these visual masterminds. Snowboarding Saves Lives!
Wednesday, August 19, 2009
Tables Turned
The interviewer has become the interviewee. Shay gets some attention from ESPN, and in the process Automaton gets a wee mention towards the end. Too bad we didn't get any proper nouns in there, especially since I know Colin from his days as editor of Future, but screw the politics. Click the pic, or click here to peep the article. Snowboarding Saves Lives!
Thursday, August 06, 2009
Taka be FINE
While the print media in the states isn't doing so hot, the land of Japan is still pumping out a myriad of mags over a wide range of topics and I don't mean those girlie soft core ones that are freaking everywhere. There's FINE that focuses on shred fashion, and in their latest issue, Agent Taka (and a 09/10 Time Fighter!) is featured in a cross-training article pushing wakeboarding, 'cause I guess not everyone heads south of the equator or to camp to shred over the summer. But you gotta stay in form to do work when the snow hits this winter. Click here to peep more FINE. Snowboarding Saves Lives!
Tuesday, July 28, 2009
Creeping up on Shayboarder
Fact: Many (not all) shred mags won't run editorial on a brand that doesn't purchase ad space. It seems that much consumer and industry-level snow news is left up to the bloggers to report. Here's a profile piece by Shayboarder, one of a handful of bloggers who do what media was supposed to. Snowboarding Saves Lives!
Thursday, July 16, 2009
The City of Seoul
Addix and Ronin Snow in Seoul threw together a promo party to showcase 09/10 product and get people thinking snow in Korea. Click for the pic gallery. Snowboarding Saves Lives!
Saturday, July 11, 2009
Don't Pass This By
Tonight at Super 7 Gallery: Showing featuring Justin Lovato, John Stuart Berger, Ben Walker. 7pm, 1628 Post St.; San Francisco! Snowboarding Saves Lives!
Thursday, July 02, 2009
Irie 3
An edit from Mike and Crew down in South Lake. Just a little something to help us keep the anticipation for next winter. Click the pic, or Click Here. Snowboarding Saves Lives!
Wednesday, June 24, 2009
The Bloggers Are Taking Over!
Automaton interview with someone special on Angry Snowboarder here, and heck, I'll link into a 09/10 deck review on Shayboarder here. And here's a pic of a jackalope spotted in a German bar because why not? Snowboarding Saves Lives!
Saturday, June 13, 2009
The Flying Bok Choy
I have a friend who thinks he's funny. He says my hair looks like Shaun White's hair. He now calls me the Flying Bok Choy. My friend thinks he's really funny. Snowboarding Saves Lives!
Saturday, June 06, 2009
So Real
As the A-Train would say, Brent's rat tail is so real. Chuck Norris' mustache could possibly maybe beat it, but just barely. Snowboarding Saves Lives!
Friday, May 29, 2009
The News
I'm definitely stoked on the recent uprising of shred bloggers. I don't mean the guys that drive up to the mountain, then write about the trip as if anyone cares and call themselves journalists. I mean the bloggers and new online/print publications that are consistently out-scooping the traditional mags in terms of NEWS. On one part, it's easy to get the jump on the mags since they generally lay out their April issue before New Year's. At the same time, a lot of bloggers clearly put a lot of effort into getting the real out there for us to read. To see what I mean, peep Angry Snowboarder, Boardistan, Shayboarder, Rider Tech, 4 Snowboarding, Pop, Blisss, The Mustachio. Sorry if I missed anyone this round, I'm sure I'll be updating this list frequently as quality snow bloggers are seriously popping up left and right, giving the mags a run in content quality. Also, if you're in Costa Mesa on the 30th, cruise by World Gallery to check out the "Things That Kill..." show by Chad Carothers and Alex Funderburk! Snowboarding Saves Lives!
Friday, May 22, 2009
Want To Know More
about your favoritest snowboard company? Of course you do. Click Here to peep a recent feature in Transworld Business, Automaton: Behind the Lines (but not behind the times). Snowboarding Saves Lives!
Sunday, May 17, 2009
B4BC + Automaton
Promoting boobs and fighting cancer. That's what Casey and Deanna's B4BC event at Maple Falls, WA last month was (pretty much) all about. Here's a quick shot of Casey, Deanna, and another breast advocate, pre-event. Note the Automaton snowboard in full lurk mode. Snowboarding Saves Lives!

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